Las Vegas x F1
A portable, showstopping activation series at key F1 races connected Vegas to high-value international travelers.
With tourism down across the board in 2025, Las Vegas needed to remind international travelers just how fabulous the city is. So leading up to the LVGP, we leveraged our partnership with F1 and showed up in Montreal, the UK, Belgium, Italy and Mexico City to give racing fanatics a taste of the fabulousness that awaits them in Las Vegas.
Showstopper Moments
In a reference to Las Vegas’ iconic “Neon Graveyard” we made a custom neon photo-op that celebrates both the city and F1. At each race, we cast a Vegas “pit crew” to keep fans hyped and periodically over the weekend, we’d surprise a few lucky groups with over-the-top ‘showstopper moments’ in which we’d get the party going and roll out a massive disco ball containing exclusivew
