Las Vegas x Silverstone

Bringing the spirit of Vegas to life across the pond

A spectacular mainstage takeover that leveraged a key Vegas icon and inspired 140,000 people to sing “Viva Las Vegas” as loud as they could. 

The UK is Las Vegas’ largest overseas market so to drive booking consideration for the upcoming Las Vegas Grand Prix, we made a big splash on the biggest stage at the British Grand Prix. 

The night before the race, the King himself took to the main stage and brought on 3 people from the crowd to perform karaoke of “Viva Las Vegas” in front of 140,000 passionate fans all for the chance to win a trip for 2 to the Las Vegas Grand Prix. The winner was decided by the cheers of the crowd and was sent off in true Vegas style.