Raiders Fabulous Tunnel Walk

In Vegas, the fabulousness doesn’t just happen on the field. 

Pregame tunnel entrances have become media hotspots. Athletes fuel their fandoms by pulling up in stylish pre-game outfits that show off their personalities. But these tunnels are always drab and dull cinderblock hallways that never live up to the hype of the moment. Allegiant Stadium was no different. And for a city like Las Vegas, that has the most stylish team in the NFL, that had to change. 

So we transformed that tunnel into a dazzling Welcome to Fabulous Las Vegas installation. Decked out with a massive neon OOH backdrop, our line and logo are now featured prominently in every photo, video and pre-game broadcast segment from the tunnel every home game. 

Unveiled at the Raider’s first home game of the 2025-2026 season, it was covered on NBC and ESPN’s NFL broadcasts, as well as by GQ, Sports Illustrated and NFL’s social channels. It was even given an in-broadcast shoutout by Scott Van Pelt.